The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns /

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns / Bart Weller, Lori Calcott.

Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.

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Bibliographic Details
Main Author: Weller, Bart
Other Authors: Calcott, Lori
Format: Ebook
Language:English
Published: New York, NY : Apress : distributed to the book trade by Springer Science+Business Media, c2012.
Series:Expert's voice in Web development.
Subjects:
Google AdWords > Handbooks, manuals, etc.
Google
Internet advertising.
Internet marketing.
Online Access:Springer eBooks
Table of Contents:
  • SEM and the Google Ecosystem
  • AdWords in Depth
  • Marketing with AdWords
  • Getting Started with AdWords
  • Local Advertising and Location Targeting
  • Keyword Strategy
  • Creating Ads and Landing Pages
  • The Display Network
  • Mobile Advertising with AdWords
  • Account Management and Optimization
  • Google Analytics and Actionable Data
  • Testing with Website Optimizer.
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