How cool brands stay hot : branding to generation y /

How cool brands stay hot : branding to generation y / Joeri Van den Bergh and Mattias Behrer.

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Bibliographic Details
Main Authors: Bergh, Joeri van den, 1971- (Author), Behrer, Mattias (Author)
Format: Ebook
Language:English
Published: London ; Philadelphia : Kogan Page, 2013.
Edition:Second edition.
Subjects:
Young consumers.
Young adult consumers.
Generation Y
Target marketing.
Product management
Consumer behavior.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xx, 267 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:074946805X
9780749468057
Availability

Online

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