Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
2013.
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xxi, 327 pages) : illustrations |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 1118255909 9781118255902 |