Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters.

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Wedel, Michel (Editor), Pieters, Rik (Editor)
Format: Ebook
Language:English
Published: New York : Lawrence Erlbaum Associates, [2008]
Series:Marketing and consumer psychology series.
Subjects:
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xii, 307 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:113667649X
9781136676499
Availability
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