Mobile opportunities and applications for e-service innovations / Ada Scupola, editor.
"Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services.Mobile Opportunities and Applications for E-Service Innovations brings to...
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference,
c2013.
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| Online Access: | IGI Global e-Book Collection |
| Summary: | "Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services.Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business –to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants."--Publisher's website. |
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| Item Description: | Description based on print version record. |
| Physical Description: | 1 electronic document. |
| Bibliography: | Includes bibliographical references (p.336-377) and index. |
| ISBN: | 1283859416 1466626852 1466627476 9781283859417 9781466626850 9781466627475 |