Advances in advertising research. edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki. (Vol. IV, The changing roles of advertising /

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Bibliographic Details
Other Authors: Dahlén, Micael, Okazaki, Shintaro (Editor), Rosengren, Sara (Editor)
Format: Ebook
Language:English
Published: Wiesbaden : Springer Gabler, [2013]
Series:EAA Series.
Subjects:
Online Access:Springer eBooks
Description
Physical Description:1 online resource.
Format:Mode of access: World Wide Web.
ISBN:1299860001
3658023651
9781299860001
9783658023652
ISSN:1869-6929
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