Social media law and marketing : fans, followers and online infamy / Geoffry Holland, Kathryn Crossley, Wenee Yap.
This is Australia's first publication dedicated to social media law and marketing. Its a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Pyrmont, N.S.W.
Thomson Reuters (Professional) Australia,
2014.
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| Subjects: |
| Summary: | This is Australia's first publication dedicated to social media law and marketing. Its a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls. |
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| Item Description: | Includes bibliographical references and index. |
| Physical Description: | viii, 203 pages ; 22 cm |
| Audience: | Tertiary/Undergraduate. Postgraduate. |
| ISBN: | 0455231869 9780455231860 |