What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
San Francisco, California :
Jossey-Bass,
2014.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (275 pages) : illustrations |
| ISBN: | 1118824407 9781118824405 |