Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

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Bibliographic Details
Main Author: Winston, Wayne L.
Format: Ebook
Language:English
Published: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
Subjects:
Online Access:Click here to view this book
Description
Item Description:Includes index.
Physical Description:1 online resource (722 pages) : illustrations
ISBN:111843935X
9781118439357
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