Decoding the new consumer mind : how and why we shop and buy /

Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.

Saved in:
Bibliographic Details
Main Author: Yarrow, Kit, 1958- (Author)
Other Authors: Morgan, Adrian, 1958- (Cover designer)
Format: Ebook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Edition:First edition.
Subjects:
Consumer behavior.
Consumers > Psychology
Consumption (Economics) > Psychological aspects
Online Access:Click here to view this book
Description
Item Description:Includes index.
Physical Description:1 online resource (227 pages)
ISBN:1118859588
9781118859582
Availability

Online

Click here to view this book
Requests
Request this item Request this AUT item so you can pick it up when you're at the library.
Interlibrary Loan With Interlibrary Loan you can request the item from another library. It's a free service.
Similar Items