Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.

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Bibliographic Details
Main Author: Williams, David, 1963-
Format: Ebook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
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Online Access:Click here to view this book
Description
Item Description:Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Physical Description:1 online resource (258 pages)
ISBN:1118863127
9781118863121
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