Evaluating public relations : a guide to planning, research and measurement / Tom Watson and Paul Noble.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London, [England] :
Kogan Page,
2014.
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| Edition: | Third edition. |
| Series: | PR in practice series.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Physical Description: | 1 online resource (208 pages) : illustrations. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749468904 9780749468903 |