The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott .
"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Boston :
Small, Maynard & Co.,
1908.
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| Subjects: | |
| Online Access: | APA PsycBooks |
| Summary: | "This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved). |
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| Physical Description: | 1 online resource (269 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |