Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Cambridge, England ; Malden, Mass. :
Polity,
[2013]
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xi, 247 pages) |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0745678904 9780745678900 |