Harnessing the power of social media and web analytics / Anteneh Ayanso, Brock University, Canada, Kaveepean Lertwachara, California Polytechnic State Unversity, USA, [editors].
"Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their...
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference, and imprint of IGI Global,
[2014]
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| Series: | Advances in social networking and online communities book series
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries."--Publisher's website. |
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| Physical Description: | 1 online resource (xx, 305 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1466651954 9781466651951 |