Dynamics of competitive advantage and consumer perception in social marketing / [edited by] Avinash Kapoor, Management Development Institute (MDI), India, Chinmaya Kulshrestha, Management Development Institute (MDI), India.
"Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.Dynamics of Competitive Advantage an...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference, an imprint of IGI Global,
[2014]
|
| Series: | Research essentials.
|
| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change."--Publisher's website. |
|---|---|
| Physical Description: | 1 online resource (xix, 409 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1466644311 9781466644311 |