Cases on consumer-centric marketing management / Vimi Jham, Institute of Management Technology, UAE, Sandeep Puri, Institute of Management Technology, India.
"As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the impo...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference, an imprint of IGI Global,
[2014]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization."--Publisher's website. |
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| Physical Description: | 1 online resource (xxi, 351 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1299766102 1466643587 1466643609 9781299766105 9781466643581 9781466643604 |