Innovation and product management : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.
"Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and pr...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
[2014]
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| Series: | Springer texts in business and economics,
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful."--Publisher's website. |
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| Physical Description: | 1 online resource (xvi, 327 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3642543766 9783642543760 |
| ISSN: | 2192-4333 |