Marketing principles /

Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen.

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Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C (Author), Lukas, Bryan A. (Author), Schembri, Sharon (Author), Niininen, Outi (Author)
Format: Book
Language:English
Published: South Melbourne, Vic. Cengage Learning, 2015.
Edition:2nd Asia-Pacific edition.
Subjects:
Marketing > Asia > Textbooks
Marketing > Pacific Area > Textbooks
Description
Item Description:Includes index.
Physical Description:xxxi, 602 pages : colour illustrations ; 28 cm.
ISBN:9780170254793
0170254798
Availability

City Campus

  • Call Number:
    658.8 PRI
    Copy
    Available - City Campus Main Collection
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