Marketing research : a practical approach / Bonita Kolb.
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2008.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. |
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| Physical Description: | 1 online resource (xiii, 292 pages) |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references (pages 280-287) and index. |
| ISBN: | 0857028014 9780857028013 184920490X 1282119265 9781849204903 9781282119260 |