Cross-industry innovation processes : strategic implications for telecommunication companies / Tobias Hahn ; prefaced by Prof. Dr. Rüdiger Zarnekow.
"Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to cha...
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| Format: | Ebook |
| Language: | English |
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Wiesbaden :
Springer Gabler,
[2015]
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| Online Access: | Springer eBooks |
| Summary: | "Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models."--Publisher's website. |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3658088273 9783658088279 |