Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
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Subjects: | |
Online Access: | Click here to view this book |
Item Description: | Includes index. |
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Physical Description: | 1 online resource (440 pages) : illustrations |
ISBN: | 0749471743 9780749471743 |