Services marketing : an Asia-Pacific and Australian perspective /

Services marketing : an Asia-Pacific and Australian perspective / Lovelock, Patterson, Wirtz.

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Melbourne, Vic : Pearson Australia, [2015]
Edition:6th edition.
Subjects:
Service industries > Southeast Asia > Marketing.
Service industries > Australia > Marketing.
Customer services > Southeast Asia > Marketing.
Customer services > Australia > Marketing.
Description
Physical Description:xix, 508 pages : colour illustrations ; 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781486002702
1486002706
Availability

City Campus

  • Call Number:
    658.80091823 LOV
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    Available - City Campus Main Collection
  • Call Number:
    658.80091823 LOV
    Copy
    Available - City Campus Main Collection
  • Call Number:
    658.80091823 LOV
    Copy
    Available - City Campus Main Collection
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