Emerging trends and innovation in sports marketing and management in Asia / Ho Keat Leng, Noah Yang Hsu.
"Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams.Emerging Trends and Innovation in...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Information Science Reference,
2015.
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia."--Publisher's website. |
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| Physical Description: | 1 online resource (381 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1466675284 9781466675285 |
| ISSN: | 2327-5529 |