Construction marketing : a professional approach / Paul Pearce.
Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Thomas Telford,
1992.
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| Subjects: | |
| Online Access: | ICE Premier Collection |
| Summary: | Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place. |
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| Physical Description: | 1 online resource (138 pages) |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0727746480 9780727746481 |