Consumer behavior.
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, Afri...
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| Corporate Author: | |
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| Format: | Ejournal |
| Language: | English |
| Published: |
Loganville, GA :
Richard K. Miller Assoc.
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| Online Access: | Business Source Complete: 01/09/2006 to 01/01/2014 |
| Summary: | Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups. |
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| Published: | 2006- |
| Physical Description: | 1 online resource Issued also in print. |
| Publication Frequency: | Annual |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2380-8268 2376-4988 |