Principles of marketing engineering /

Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.

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Bibliographic Details
Main Authors: Lilien, Gary L., 1946- (Author), Rangaswamy, Arvind (Author), De Bruyn, Arnaud (Author)
Format: Book
Language:English
Published: State College, PA : DecisionPro, Inc., [2013]
Edition:2nd edition.
Subjects:
Marketing > Data processing
Marketing > Decision making > Mathematical models.
Marketing > Decision making > Data processing.
Description
Physical Description:xv, 263 pages : illustrations ; 26 cm
Bibliography:Includes bibliographical references (pages 255-263) and indexes.
ISBN:9780985764807
0985764805
Availability

City Campus

  • Call Number:
    658.802 LIL
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    Available - City Campus Main Collection
  • Call Number:
    658.802 LIL
    Copy
    Available - City Campus Main Collection

South Campus

  • Call Number:
    658.802 LIL
    Copy
    Available - South Campus Main Collection
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