Consumer behaviour /

Consumer behaviour / Leon Schiffman ; Aron O'Cass ; Angela Paladino ; Jamie Carlson.

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Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), O'Cass, Aron (Author), Paladino, Angela (Author), Carlson, Jamie (Author)
Format: Book
Language:English
Published: French's Forest, N.S.W. : Pearson Australia, 2014.
Edition:6th edition.
Subjects:
Consumer behavior.
Motivation research (Marketing)
Marketing.
Description
Item Description:Previous edition: 2011.
Physical Description:xix, 708 pages : colour illustrations; 26 cm
ISBN:144256153X
9781442561533
Availability

City Campus

  • Call Number:
    658.8342 SCH
    Copy
    Available - City Campus Main Collection
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