Marketing / Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic.
What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a soc...
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| Main Authors: | , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
North Ryde, NSW :
McGraw-Hill Education,
[2015]
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| Subjects: |
| Summary: | What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a social media presence is increasingly integral in marketing. The final pitch - Let's see how all this works in theory and in practice. Switch on and click... marketing! |
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| Physical Description: | xxix, 513 pages : colour illustrations, charts ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781743077023 (paperback) 1743077025 (paperback) |