Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization / Carlos J. Torelli.

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Bibliographic Details
Main Author: Torelli, Carlos J. (Author)
Format: Ebook
Language:English
Published: New York City, New York : Palgrave Macmillan, 2013.
Subjects:
Branding (Marketing) > Cross-cultural studies
Brand name products > Cross-cultural studies
Consumers > Cross-cultural studies
Consumer behavior > Cross-cultural studies
Online Access:Click here to view this book
Description
Physical Description:1 online resource (194 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:113733195X
9781137331953
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Online

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