E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differ...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
[2017]
|
| Edition: | Global edition. |
| Subjects: |
| Summary: | "Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website. |
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| Item Description: | Previous edition: 2014. |
| Physical Description: | 908 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1292109963 9781292109961 |