Strategic tools and methods for promoting hospitality and tourism services / Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania, Maximiliano Korstanje, University of Palermo, Argentina, Babu George, Fort Hays State University, USA.
"Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.St...
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2016]
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry."--Publisher's website. |
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| Physical Description: | 1 online resource (xvii, 326 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1466697628 1466697636 9781466697621 9781466697638 |