The meaningful brand : how strong brands make more money / Nigel Hollis, Chief Global Analyst, Millward Brown.
"Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand...
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
New York, NY :
Palgrave Macmillan,
2013.
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference."--Publisher's website. |
|---|---|
| Physical Description: | 1 online resource (xiii, 225 pages) |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1137365595 9781137365590 |