Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees.
"A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2000.
|
| Subjects: | |
| Online Access: | Business Source Complete |
| Summary: | "A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli."--Publisher description. |
|---|---|
| Physical Description: | 1 online resource (xiii, 242 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203462173 1134605676 1134605684 1280317701 9780203462171 9781134605675 9781134605682 9781280317705 |