Business : the key concepts / Mark Vernon.
Annotation "Business: The Key Concepts" provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subj...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Routledge,
[2002]
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| Series: | Routledge key guides.
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| Subjects: | |
| Online Access: | Business Source Complete |
| Summary: | Annotation "Business: The Key Concepts" provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics. Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading. "Business: The Key" "Concepts"The perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them. |
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| Physical Description: | 1 online resource (viii, 253 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203420926 1134526237 1280068507 9780203420928 9781134526239 9781280068508 |