International business handbook / V.H. (Manek) Kirpalani, editor.
Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
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| Other Authors: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Haworth Press,
[1990]
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| Series: | Haworth series in international business ;
#1. |
| Subjects: | |
| Online Access: | Business Source Complete |
| Summary: | Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing. |
|---|---|
| Physical Description: | 1 online resource (xiv, 667 pages) : illustrations, map. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISSN: | 1041-2565 ; |