Guide to business planning / Graham Friend and Stefan Zehle.
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
The economist in association with Profile Books,
[2004]
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| Series: | Economist books (Series).
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| Subjects: | |
| Online Access: | Business Source Complete Contributor biographical information |
| Summary: | This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. |
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| Item Description: | At head of title: The Economist. |
| Physical Description: | 1 online resource (281 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 128103164X 1847650198 9781281031648 9781847650191 |