Emerging markets : lessons for business success and the outlook for different markets / Nenad Pacek and Daniel Thorniley.
· Assessing political risk and the economic environment.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Profile Books in association with the Economist,
[2007]
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| Subjects: | |
| Online Access: | Business Source Complete |
| Summary: | · Assessing political risk and the economic environment. · Ethical issues and corporate social responsibility. · Getting the corporate structure right. · Human resources---myths and realities. · Issues concerning acquisitions and joint ventures. · Making the most of tax and other incentives. · Market research challenges and marketing dilemmas. · Reaching the local market. · The need to manage expectations and for thoroughness. · Why successful companies often fail in emerging markets. Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right---and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at. |
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| Item Description: | Includes index. Previous edition: 2004. |
| Physical Description: | 1 online resource (x, 245 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| ISBN: | 1281031747 1847650090 184765035X 9781281031747 9781847650092 9781847650351 |