Igniting the brand : strategies that have shot brands to success /

Igniting the brand : strategies that have shot brands to success / Jonathan Cahill.

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Bibliographic Details
Main Author: Cahill, Jonathan (Author)
Format: Ebook
Language:English
Published: London : Marshall Cavendish Ltd., 2008.
Subjects:
Branding (Marketing)
Branding (Marketing) > Case studies
Marketing.
Marketing > Case studies
Online Access:Business Source Complete
Description
Summary:Annotation
Physical Description:1 online resource
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9789814312196
9814312193
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Online

Business Source Complete
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