Customer value generation in banking : the Zurich model of customer-centricity / Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.
"The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environ...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English German |
| Published: |
Cham ; New York :
Springer,
[2016]
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process."--Publisher's website. |
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| Physical Description: | 1 online resource (xxii, 195 pages) : illustrations (some colour). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3319199382 9783319199382 |
| ISSN: | 2192-8096 |