Customer value generation in banking : the Zurich model of customer-centricity / Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.
"The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environ...
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| Main Authors: | , , |
|---|---|
| Format: | Ebook |
| Language: | English German |
| Published: |
Cham ; New York :
Springer,
[2016]
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Springer eBooks |
MARC
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| 011 | |a Changed OCLC from 919561922 to 914229966 | ||
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| 011 | |a EDS Title: Customer Value Generation in Banking: The Zurich Model of Customer-Centricity | ||
| 011 | |a MARC Score : 11350(24650) : OK | ||
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| 020 | |a 9783319199382 |q Internet | ||
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| 100 | 1 | |a Auge-Dickhut, Stefanie, |e author. | |
| 240 | 1 | 0 | |a Client value generation. |l English |
| 245 | 1 | 0 | |a Customer value generation in banking : |b the Zurich model of customer-centricity / |c Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. |
| 264 | 1 | |a Cham ; |a New York : |b Springer, |c [2016] | |
| 300 | |a 1 online resource (xxii, 195 pages) : |b illustrations (some colour). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Management for professionals, |x 2192-8096 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |t New Rules: The Drivers of Future-Viable Banking: -- |t Customers: Unknown Entities! -- |t Newcomers: The Unknown Game Changers -- |t From Classic Business Models to a Customer-Centred Banking Architecture: -- |t What Now for Banks? -- |t Change Frameworks -- |t Management Tools -- |t Business Models of Banks -- |t The New Mechanics of Success: Win-Win Cycles and Client Value Generation -- |t Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz): -- |t Successful Reorganisation (I): Systemic Change Frameworks -- |t Successful Reorganisation (II): The Levers of Change -- |t Guidelines for Future-Viable Business Models: -- |t The Zurich Model of Customer-Centricity. |
| 520 | |a "The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process."--Publisher's website. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on September 01, 2015). | ||
| 650 | 0 | |a Bank management. |9 314417 | |
| 650 | 0 | |a Banks and banking |x Customer services. |9 314427 | |
| 650 | 0 | |a Customer relations |x Management |9 336064 | |
| 650 | 0 | |a Relationship banking |9 379072 | |
| 650 | 0 | |a Selling |x Banks and banking. |9 339142 | |
| 700 | 1 | |a Koye, Bernhard, |d 1968- |e author. |9 428774 | |
| 700 | 1 | |a Liebetrau, Axel, |e author. | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319199375 |
| 830 | 0 | |a Management for professionals. |9 1090867 | |
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| 907 | |a .b18468007 |b 12-03-21 |c 29-07-16 | ||
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