The reputable firm : how digitalization of communication is revolutionizing reputation management / Pekka Aula, Jouni Heinonen.
"This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about re...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Springer,
2016.
|
| Series: | Management for professionals.
|
| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust."--Publisher's website. |
|---|---|
| Physical Description: | 1 online resource. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 331922008X 9783319220086 |