Green marketing : a case study of the sub-industry in Turkey / Ayca Can Kirgiz.
"Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies."--Pu...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016.
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| Series: | Palgrave pivot.
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| Subjects: | |
| Online Access: | Click here to view this book Springer eBooks |
| Summary: | "Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies."--Publisher's website. |
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| Physical Description: | 1 online resource (xvii, 153 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 113753589X 9781137535894 |