Higher education consumer choice / Jane Hemsley-Brown and Izhar Oplatka.
"Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education ma...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2015.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice."--Publisher's website. |
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| Physical Description: | 1 online resource |
| ISBN: | 1137497181 9781137497185 1349697958 9781349697953 1137497203 9781137497208 |