Market entry in China : Case studies on strategy, marketing, and branding / Christiane Prange, editor.
"This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their ma...
I tiakina i:
| Ētahi atu kaituhi: | |
|---|---|
| Hōputu: | iPukapuka |
| Reo: | English |
| I whakaputaina: |
Switzerland :
Springer Science and Business Media,
2016.
|
| Rangatū: | Management for professionals.
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| Ngā marau: | |
| Urunga tuihono: | Springer eBooks |
| Whakarāpopototanga: | "This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players."--Publisher's website. |
|---|---|
| Whakaahuatanga ōkiko: | 1 online resource : illustrations. |
| Hōputu: | Mode of access: World Wide Web. |
| Rārangi puna kōrero: | Includes bibliographical references. |
| ISBN: | 3319291394 9783319291390 |