One-to-one Web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.
Accompanying CD-ROM has interactive checklists and tools for making decisions and writing reports.
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Wiley,
[2001]
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| Edition: | Second edition. |
| Series: | Wiley computer publishing.
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| Subjects: | |
| Online Access: | EBSCO eBooks |
| Summary: | Accompanying CD-ROM has interactive checklists and tools for making decisions and writing reports. |
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| Item Description: | "Wiley computer publishing.". Includes index. Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., ©1998. |
| Physical Description: | 1 online resource (xv, 351 pages) : illustrations. |
| Format: | Mode of access: World Wide Web. System requirements for computer disc: PC, Macintosh, Unix/Linux. |
| ISBN: | 0471013714 1280340991 9780471013716 9781280340994 |