One-to-one Web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke.
Accompanying CD-ROM has interactive checklists and tools for making decisions and writing reports.
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| Main Authors: | , , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Wiley,
[2001]
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| Edition: | Second edition. |
| Series: | Wiley computer publishing.
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| Subjects: | |
| Online Access: | EBSCO eBooks |
Table of Contents:
- Ch. 1. One-to-One Web Marketing Overview
- Ch. 2. One-to-One Web Site Personalization
- Ch. 3. One-to-One E-Mail
- Ch. 4. One-to-One Web Advertising and Promotion
- Ch. 5. One-to-One Web Community
- Ch. 6. One-to-One Web Data Analysis
- Ch. 7. One-to-One Web CRM
- Ch. 8. One-to-One Web Collaboration
- Ch. 9. One-to-One Web Privacy
- Ch. 10. The One-to-One Web Marketing Future.