Business without borders : a strategic guide to global marketing / Donald A. DePalma.
"Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or servi...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Wiley,
[2002]
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| Subjects: | |
| Online Access: | EBSCO eBooks Contributor biographical information |
| Summary: | "Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world. However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isn't enough - in order to make your company a global player, you've got to think globally and interact locally. In Business Without Borders, he shows you how."--Jacket. |
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| Physical Description: | 1 online resource (xx, 267 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471228079 1280342552 9780471228073 9781280342554 |