Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing....
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Chichester :
Wiley,
[2002]
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| Online Access: | Contributor biographical information EBSCO eBooks |
| Summary: | Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. |
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| Physical Description: | 1 online resource (xviii, 217 pages) : illustrations |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470856785 1280270640 9780470856789 9781280270642 |