The influence of values on consumer behaviour : the value compass /

The influence of values on consumer behaviour : the value compass / Erik Kostelijk.

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Bibliographic Details
Main Author: Kostelijk, Erik (Author)
Format: Ebook
Language:English
Published: London, [England] ; New York, New York : Routledge, 2017.
Subjects:
Consumer behavior.
Values
Marketing > Psychological aspects
Online Access:Click here to view this book
Description
Physical Description:1 online resource (245 pages)
Bibliography:Includes bibliographical references and index.
ISBN:1317197070
9781317197072
Availability

Online

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